Leadership Shakeups at Automattic and Apple Signal Shifting Strategies in Tech

Automattic’s CEO is put on leave amid board tensions, while Apple’s new leader looks to the past to shape the company’s future.

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Leadership Shakeups at Automattic and Apple Signal Shifting Strategies in Tech

What Happened

Two major tech companies faced pivotal leadership changes on September 9, 2026. At Automattic, the parent company of WordPress, CEO and co-founder Matt Mullenweg was placed on a leave of absence. According to a message Mullenweg posted on the company’s Slack, which was viewed by 404 Media, he claimed that board members had "conspired" behind his back to vote for his leave. This development introduces uncertainty at the top of a company central to the global publishing and content management ecosystem source.

Meanwhile, at Apple, newly appointed CEO John Ternus delivered his first keynote address. In this appearance, Ternus made it clear that the iPhone remains central to Apple’s strategy, echoing a move from Steve Jobs 25 years ago. Ternus is drawing on historical strategies as he sets the tone for his tenure source.

What Changed

Automattic’s board has taken decisive action by sidelining its longtime leader and co-founder, an unusual step that signals internal conflict and could have repercussions for the company’s direction. Mullenweg’s claim of a board conspiracy points to significant governance challenges within one of the internet’s most influential open-source organizations.

At Apple, the CEO transition marks more of a philosophical than personnel shift. Ternus’s keynote, emphasizing the ongoing importance of the iPhone, signals a recommitment to core products rather than aggressive diversification or immediate reinvention. By reviving a strategy reminiscent of Steve Jobs, Ternus is positioning Apple to build on its existing strengths rather than pivot sharply.

Why These Stories Matter Together

Both stories highlight the importance of leadership stability and vision in tech. Automattic’s sudden CEO change raises questions about internal alignment and the future of WordPress, a platform powering much of the web. Apple’s new CEO, meanwhile, is leveraging the company’s history to maintain stability and reassure stakeholders during a leadership transition. For DailyDrops readers, these developments underscore how boardroom decisions and strategic messaging can reshape the trajectory of even the most established tech companies.

For more updates on business leadership and strategy, see our business section.

Key Stats

What's Next

Automattic will need to address the leadership vacuum and potential fallout from Mullenweg’s departure, both internally and among WordPress’s vast user base. The company’s board will likely face scrutiny over governance and future direction.

At Apple, all eyes will be on John Ternus as he implements his vision. Stakeholders will watch closely to see how a return to Steve Jobs-era strategies translates in today’s vastly different tech landscape, especially as Apple continues to rely on the iPhone as its flagship product.

For broader context on today’s top stories, visit our top news page.

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Frequently asked questions

Why was Automattic CEO Matt Mullenweg put on leave?

Matt Mullenweg stated in a company-wide Slack message that board members conspired behind his back to vote to put him on a leave of absence.

How did Matt Mullenweg respond to his leave?

He communicated to the company via Slack, alleging a conspiracy by board members to remove him from his position.

What direction is Apple’s new CEO taking?

John Ternus is reviving a strategy from Steve Jobs’s tenure by reaffirming the centrality of the iPhone in Apple’s future.

What does Apple’s new strategy mean for its product lineup?

Apple’s new CEO signaled that the iPhone will remain central to the company’s strategy, rather than shifting focus to entirely new product categories.

Why do these leadership changes matter for the tech industry?

They illustrate how leadership transitions and boardroom decisions can significantly influence the direction and stability of major tech companies.